The Human Side of Enterprise Before discussing enterprise as a whole, I want to first talk about human needs. Discuss the contributions to the “human side of enterprise” as articulated by Elton Mayo, Chester Barnard, Abraham Maslow, and Douglas McGregor. The Human Side of Enterprise (1960), by Douglas McGregor. The Human Side Of Enterprise By Mcgregor Summary; The Human Side Of Enterprise By Mcgregor Summary. In accomplishing its task—with these assumptions as guides—manage-ment has conceived of a range of possibilities between two extremes. Book Review: The Human Side of Enterprise, D. McGregor. Before Douglas McGregor's seminal work on management, employees were often presumed to be lazy and unmotivated. Shopping Cart Summary. Other articles where The Human Side of Enterprise is discussed: industrial relations: Participative management: …management theorist Douglas McGregor in The Human Side of Enterprise (1960). In the article entitled “The Human Side of Enterprise” by Douglas Murray McGregor , McGregor stated that industry has fundamental know how to utilize physical and technology science. Douglas McGregor's landmark book, The Human Side of Enterprise, changed the path of management thinking and practice by questioning fundamental assumptions about human behavior in organizations. McGraw-Hill, New York (1960/2006), 471 pp. Douglas McGregor borrowed Abraham Maslow’s concept that suggests people are motivated to fulfill their basic needs before moving on to other, more advanced, needs. This becomes especially true with how it affects managers’ attitudes towards their employees. 737 Words 3 Pages. 1. In this book McGregor challenged many of the prevailing managerial assumptions about worker motivation and behaviour. The human side of enterprise reading assmt 1. By Josh Sanburn Tuesday, Aug. 09, 2011. As a result, conventional wisdom held, management must goad workers into becoming productive cogs in the machine. Zoe Atlas McGregor: Human Side of Enterprise MG 610 03/23/14 In this essay, The Human Side of Enterprise, by Douglas McGregor discusses two sets of assumptions about human nature and explained how these assumptions affect people’s attempts to influence the behavior of others. The Human Side of Management ... nearly 90 years after the whole enterprise got off the ground, Hal Rosenbluth took over the business and reinvented it once again. Items: ... Management scholar Douglas McGregor’s seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provides an excellent example of strong evaluative and reasoning skills in action. Conventional organization structures, managerial policies, practices, and programs reflect these assumptions. Summary of McGregor's Theory X and Y. 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