Put those together, and in 2021 you may see smart brands making full-time offers to influencers. Nick Westergaard True that networking differentiates B2B and B2C marketing strategies, content is one string that connects both of them. Everybody wins. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. Marketing amid the era of social distancing had brands thinking outside the box and this list of 2021 marketing trends highlights the most innovative examples. Smart marketers will leverage macro-economic data, Christopher S. Penn This site uses Akismet to reduce spam. Lis Anderson, Director, AMBITIOUS PR www.ambitiouspr.co.uk. The following image talks about customer retention tactics. 6 PANDEMIC RESPONSE & CONTENT MARKETING SUCCESS W hen COVID-19 began to spread, marketers made quick adjustments to their content marketing strategy. Us marketing folk often have bandwidth constraints and can’t produce as much as we should. All buyers, even B2B ones, demand speed, convenience, proper positioning of the product, its efficiency, and employing up-to-date technology. Our comments are moderated. As we look forward to 2021, B2B marketers … Although voice search started as a grocery store list aggregator and note-takers, now consumers are using it to play their favorite songs, ask questions, and get directions. And that means it's even more important to understand human behavior and the decision-making shortcuts people use, so that marketers can increase their likelihood of success. The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Updating already published content is easy for marketers to practice and still revamp the reputation and rank of your blog posts and websites. Uncertainty will challenge marketers who are re-evaluating their marketing channels, Lee Odden This is why you need to weaponize its presence, research related voice search tools needed to successfully compete with other businesses, and employ them in your marketing tactics. Get access to B2B Forum Online 2021 + a year of PRO. The word; omnichannel, has been buzzing the marketing world for several years and has definitely made a prominent notion in the B2B marketing arenas. The year ahead … facebook twitter linkedin. Such numbers reflect its opportunistic nature and why this novel trend must be a part of B2B marketing strategies. 5 B2B Trends for 2021 — and How Marketers Can Capitalize With Call Tracking. Chief strategist/partner, Brand Driven Digital. Share story. Organic search and paid ads are two sides of the same coin. The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. However, the earthquake caused by the virus and economic ramifications will send tremors well into 2021 … So, adding drops to an already existing ocean isn’t going to serve the purpose. Termed to be the 4th generation of the industrial revolution, AI empowers data-driven analysis, processes, and operations. Businesses and marketing departments might be facing spending restrictions and budget cuts amidst the turmoil of 2020, but marketing technology is not an area that’s widely being affected. At the time of the survey, many had responded swiftly by changing their messaging strategy and adjusting their editorial … It’s fair to say that this year, our lives and livelihoods have been challenged to such an extent. Influencer marketing is mostly associated with B2C brands who want to thrive over the followership of prominent social media personalities, embark brand awareness, elevate your business reputation, and expand the customer base. Moreover, if the Knowledge Panel on the right sidebar of Google SERPs displays non-authentic information, or it shows a different location than the actual address; you will lose valuable leads since customers would feel that your business is not equipped to help them in their journey. Now, you might say that there is so much clutter out there, and in such situations, you cannot make some noise for your business, that isn’t the case. Marketers have been on a neverending wheel of "more, more, more." Now, don’t confuse omnichannel marketing with multi-channel marketing since the former connects customers across all channels, whereas the latter makes all channels available to a consumer but not necessarily in an integrated manner. To deliver a great customer experience in 2021, you’ll need to understand how customer perceptions are evolving. For the past 35 years, Brand Keys, has conducted a year-end examination of our independently-validated loyalty and engagement metrics from 100,000+ consumers who participated in our surveys. Hence, LinkedIn owns the crown for B2B marketing, a trend that needs constant devotion and attention. 2021 B2B Marketing Trends by Jackson B December 18, 2020. And, they achieved all this stardom at a meager $300-$3000 amount of their marketing budget. Switch off the automated responses and focus on being even more human in 2021. Google My Business is a necessary aspect of any business, especially those who attend consumers directly. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. 10 Current Marketing Trends & Predictions for 2020/2021 You Should Be Thinking About. But, what is also true is the importance of influencer marketing for the B2B audience. B2B Marketing Trends To Consider For 2021 1. We will need to clearly identify the pillars of our market positioning, understand the dependencies, and then prepare to turn on a dime as the market shifts. B2B brands need to target online business directories like Yelp, BBB, BizJournals. Learn how your comment data is processed. So, try to manage your local reputation, and it will be easier for customers to find you. You can read the full results of the research hot off the virtual presses today in the 11 th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report, produced by Content Marketing … The entire world has changed. And, if you desperately want to defeat your opponents, embracing change defines its start. And, this is one tool that B2B marketers should not miss. Omnichannel Marketing. Our surveys audit B2B, B2C, and D2C categories and … Videos do make content more eye-catching, engaging, and accessible for several audience groups. And, let’s keep one thing in mind, 54% of companies are leveraging paid ads along with content marketing to ace up their B2B skills. 1. Navigating through a fog of uncertainty can be difficult but with the right marketing trends, your business can sail smoothly. Such speedy revolutions demand a keen eye, agile mind, and dynamic B2B marketing strategy in place. Paid searches are all about putting you right on the spot, getting all the attention you deserve, and spruce up leads generated. On deep fakes, DIY trends and of course, TikTok . It keeps its emails personalized with more graphics, less content, and 100% engagement. LinkedIn's adoption of stories and live streams is evidence that personal interactions are increasingly in demand for professionals. 2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. 0; Comments. Let's connect :-) Feedburner feedly Twitter Pinterest Soundcloud Facebook Linkedln Tumblr Instagram Facebook page Vimeo channel . Technology does make the world feel like a global village. 2020 has taught us that unpredictable forces can suddenly tilt an entire market in one direction or another. So, all you have to do is re-optimize existing pages, blogs, and content. This article was written for Business 2 Community by Yash Chawlani.Learn more about writing for B2C, Yash Chawlani is a Digital Marketing Specialist who has gained significant experience working as a freelancer for Industry regulars. CMOs who understand the exact elements that impact their market positioning fundamentals will be much better prepared to react to changes. Now, have you ever wondered how once you mingle with a rom-com movie or series and then your entire feed is decorated with similar themes! How much of your budget should go to influencer marketing and TikTok? In this day and age, consumers no longer browse through a single channel for brands. Two recent research reports provide useful insights. AND TRENDS 11TH ANNUAL INSIGHTS FOR 2021 PANDEMIC RESPONSE & CONTENT MARKETING SUCCESS 5. Gone are those days when emails were considered to be lengthy and boring pieces of content that straightaway went to your mailbox trash. 2. The B2B marketers who find ways to humanize their efforts are the ones who will stand out from the crowd. While some might argue that Netflix is a B2C player, remember that B2B clients are also consumers, and their buying behavior is similar to the consumer attitude. Marketing Strategy Articles. B2B marketing trends for 2021. December 18, 2020. Such practices will help you target the core business audience: other B2B buyers, business influencers, clients, and researchers. New B2B Marketing Statistics For 2021. So, how can you script efficient emails that contain humor, wittiness and grabs your customer’s sight? B2B Marketing Trends Can’t Ignore in 2021 Well, for organizations, 2021 has a lot of unknown variables in its B2B marketing trend equation. Well, this particular question has led to several sleepless nights. Well, the question is not what brand, including both B2C and B2B business, does it, but how do they do it, and that is what makes all the difference. 5 billion by the year 2021 and 6.4 billion in the year 2022, 70% of the B2B buyers watch product videos, How to Leverage Marketing Automation to Generate More Leads, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: Everything You Need to Know About ATL, BTL and TTL Advertising, They published content based on keyword research, Mixed long-format and short-format content pieces, Sold that content to customers, executives, and partners, Build subscribers and followers for their business, Adopted paid promotion strategies to place their content at the top. Just hire the best ad agency money can hire, tell them what you want, and you’ll likely get the results you need. How much of your budget should go to influencer marketing and TikTok? Here, Sarah Woodhouse, director, AMBITIOUS PR shares her top five b2b marketing and. On deep fakes, DIY trends and of course, TikTok . And remember, a trend that does not kill your B2B marketing strategy only makes it stronger! It’s the addition of augmented reality that takes videos to another level. A long-term approach is the Miracle-Gro that B2B brands need to thrive Ann HandleyChief content officer, MarketingProfs In 2021, … Video content. Derek Andersen Copywriter, DialogTech. And some influencers will welcome the opportunity. Macro-economic data will give marketers a better handle on the forecasting that has been so difficult to predict this year. Even 60% of B2B marketers vouch for its power, considering it to be a profitable generating revenue-generating outlet. M ost bank marketers would agree that they have never seen a year like 2020, and they are not sad to see it come to an end. Some of the most important aspects to bear in mind are the focus on personalization and account-based marketing. But that was then. And, the same idea furthers the B2B habitat as well. The Shift to Agile. Zontee Hou is a senior strategist at Convince & Convert, where she co-leads the strategy team and advises organizations ranging from Oracle Marketing Cloud to the International Monetary Fund. Founder & chief strategist, Digital Delane. You will invest time and resources in finding a new client, and then some other money in keeping them happy. As conventional outbound business marketing takes a backseat, rewarding B2B digital marketing trends have become a necessity more than a need. Old segmentations, strategies, and selling points may fail because customers now have different mindsets and motivations; however, humans are still hardwired to rely on decision defaults. Predictive analysis helps businesses attract, retain, and nurture new and existing customers. View this free on-demand webinar that previews some of the important B2B marketing trends, tools, techniques and approaches that your firm should be considering as part of your 2021 marketing plans. According to the CMO survey, B2B is more optimistic about the economy in the wake of Covid-19 than B2C. Estimates for the next twelve months suggest that B2B product and B2B service companies expect marketing spend to increase. Well, for organizations, 2021 has a lot of unknown variables in its B2B marketing trend equation. A bird in the hand is worth 2 in the bush, right? Since fresh content demands research, writing, editing, proofreading, and then the tedious wait for Google to index your article and rank your page, it’ll be long gone before you bear fruits for what you’ve planted. Voice searches tend to be sentence-based, which is why you need to make long-tail keywords a part of your search engine optimization strategy. These AI-bots have hit the reset button for customer service and online experiences. Well, all of this is true! Here are five B2B content marketing trends and ideas to help push your brand and business forward in 2021. Key B2B Marketing Trends For 2021. Long story short, focus on promoting genuine content, and you will enjoy sky-rocketing ROIs. B2B marketing … In a perfect world, business leaders create well-defined strategies and policies … Omnichannel marketing is not just a B2B marketing trend but facilitates brand-customer interactions across several devices. Marketing used to be quite simple, really. And let’s not forget, Alexa and Google Home have already elevated the graph for voice-activated search. Blog. That’s retention marketing. The bottom line is, augmented reality does add the missing stars to your video creation, and you should completely dig it. Consultant, author, speaker, aprildunford.com. Of course, a global pandemic … When readers glance at an email that includes their name, talks about their hobbies or likes, there are 26% chances of it being opened. All digital marketing trends are incomplete without video and augmented reality mentions. Now that you’re aware of the B2B digital marketing trends to watch in 2021, go put your knowledge into action. And, quite responsibly, it carries this wisecrack and comical sense to its emails as well. With these changing times and content-hungry consumers, it’s not easy to keep up. To say that 2020 was an unpredictable year would be an understatement. Overall, suits will become shirts, sales pages will become stories, and stiff brands will become more personal. Thanks to geo-targeting marketing and sales strategies, consumers can now find information about local businesses, the products they sell, their physical address, contact info, and reviews.